Informed UX through goal directed design.

I use goal directed design principles to formulate a complete UX strategy, taking the guesswork out of building a great user experience. I approach UX design from an “inside out” perspective. Utilizing proven qualitative research methods, I am able to discern use patterns and gain deeper insights into user goals. 

 

What is goal directed design?

Analysis

My work involves a comprehensive evaluation of user interactions. I incorporate competitor research, business requirements and usability testing methodologies to create a positive and effective user experience.

 

Conceptualize

I partner with system analysts and product owners to articulate user stories, create low-fi wires, and interactive prototypes. Our work includes; customer journey mapping, contextual interviews with primary users, and collaborative white board sessions distilling MVP. 

Design

My UX design consists of UI low-fi wires, fully interactive test prototypes, and pixel-perfect layouts. I have over 15 years of professional design and illustration experience with expertise in all design software. 

 

Client Project Highlights

A design overhaul of the agent web portal and the direct-to-consumer mobile app.

A redesign of existing consumer and commercial banking and credit card web and mobile apps.

  • Designed page templates and navigation patterns for consumer and commercial banking domains
  • Initiated the practice of usability testing to provide objective metrics around design decisions – check out the Balance Transfer case study or the Account Selector case study 
  • Designed mobile app for consumer banking and commercial – see wireframes

Managed orthopaedic marketing SEM keyword product 

  • Oversaw and managed the development of an online tool that enhances client SEM by switching online appointment phone numbers with special 800 phone numbers on a client website which could be tracked and  analyzed. With this tool, clients are able to know exactly how customers are searching for their business and which search terms are most profitable – learn more

Let’s get started.

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