The Ortho SEM Project
Here’s how it works…
A client website displaying it’s normal Schedule an appointment phone number…this would be as if the user simply typed in the website url in their browser
When a user is located within a certain distance* of the ortho hospital performs a search for ‘knee replacement’ or other keyword related to the ortho hospital…
The user is served up links to ortho hospital promoting their knee replacement specialists. The keywords such as ‘knee replacement’ have been purchased and will trigger the next scenario when a user clicks on them…
When a user arrives via a keyword search, anywhere an appointment or contact phone number appears on the site the phone number switches to a special 800 number that is tracked for the Ortho practice to determine the value of their campaign and how users are finding their site.
*Part of the marketing package offered for clients is an exclusive contract that prohibits Orthopedic Marketing Group (Venel) working with any competitors within a certain mile radius of the client