Business Owners Policy
Business Owners Policy (BOP) presented a set of unique challenges. First, because there were are no ‘preliminary’ quotes generated with BOP, we needed to streamline all essential information into a flow which would get the prospective policy holder to a qualified quote quickly. Second, we needed to seamlessly integrate the ‘Know How to Insurance’ marketing theme without creating undue burdens on the quoting flow.
Zip code + product selection = start a quote
Achieving a goal consists of breaking the journey into manageable steps
Admittedly there’s alot of information a user needs to input in order to get an accurate quote. To counteract the potential of overwhelming a user, the UI was broken into logical and clearly defined sections along with a way to measure ones progress along the journey.
Getting the details right delivers a competitive quote
There are many factors that go into getting a quote out to the prospective policy holder – that’s what the business detail questions are all about. Once those are out the way, Stillwater can present a very competitive quote AND allow the user to modify coverages and calculate the cost right at the moment they are considering purchasing a policy.