Home Insurance Quote Case Study

Project Summary

Getting a homeowner insurance quote as a consumer was an arduous process that involved a phone to an insurance sales rep. My challenge was to create an end-to-end solution that gives a consumer an accurate quote in 5 minutes or less, facilitate coverage modifications, select lenders to incorporate the premium into mortgage and purchase and bind your policy.  

A primary consumer goal is to get a quote easily and quickly.

Starting a quote is easy: select desired product and enter your zip code 

1 – Select desired product 

2 – Enter Zip Code and initiate Quoting process

Getting your quote as quickly as possible involves answering a few easy questions

Select the Property Type and How will the property be used…


Quick Quote Delivered.

After entering your address and basic personal info, a preliminary quote is presented to user. At this point in the flow, one can either save the quote or continue on with more details related to the property and get a final quote, purchase and bind the policy.



Once a preliminary quote is set, answering some more detailed questions regarding the property to insure it is insurable.

If an applicant answers a question that would be an unacceptable risk for the company, the process is stopped and applicant is directed to call a representative for clarification.

Now the user has arrived at their actual quote which is editable and can be customized to their particular needs.

Clicking on “Customize your Quote” will allow user to modify coverage options.

Review & Modify Coverages, Make a Payment and Get Covered.

A user can choose to modify their coverages (or not) and continue to the purchase screens. The payment screen allows for easy comparison between each payment plan and specific costs for each.