Consumer Self-Service Update Case Study

The Challenge…

  • The legacy Stillwater consumer self-service experience was antiquated and needed a complete overhaul in order to stay relevant in a very competitive consumer insurance space
  • Needed to align the consumer self-service experience with the new marketing campaign of “Know How To Insurance”

…The Solution

  • Partner with product owners, developers, and analysts to determine MVP features
  • Created low-fi UI mock up wires
  • Created interactive prototypes for usability testing and stakeholder review
  • Competitive analysis of other comparable agencies 

Legacy site

The legacy site, while functional, was antiquated and did not deliver a compelling experience for consumers. Stillwater Insurance was traditionally geared towards independent agents, but a new marketing push towards consumers was launched in 2019 and along with it, a complete overhaul of the marketing web and mobile as well as the self-service experience.



Increase consumer engagement with Stillwater Insurance through enhanced experiences and useful features.

Account Management

Change/update your account settings – minus the hassle.

Roadside Assist

Need a tow? Locked your keys in? No matter, you’ve got 24/7 protection against the inevitable. 

File a Claim

Now you can file a claim when you need to at the most crucial time – right now. 

Auto Insurance Card

Keep your proof of insurance on the ready at all times – regardless if you’re in your vehicle or not.

Make managing a policy less of a headache through intentional design. 

Look & Fee

Typography and imagery was keyed off new marketing design. The tagline, “Know How To Insurance” informed design decisions such as creating user-specific messaging and learning opportunities. 

Unauthenticated Features

A key enhancement to the mobile app was incorporating the ability to make a payment and view auto insurance card without logging into the app.

New Experiences

Key new features include the allowing the user to modify their policy coverages and file a claim directly through the app.

Filing and managing claims just got a ton easier.

1.Easily start the claims process. The legacy self-service system did not provide a way for the user to initiate a claim other than calling a claims representative.

2. View the status of your current claim(s). Now as a Stillwater consumer, you can view the progress of your claim through the updated self-service app.

3. Historical record of your claims. You can always view a historical record of your claims. This is an entirely new feature and one often requested by Stillwater customers.

Update and change your policy and see what it will cost.

Vital policy info at your fingertips. See how much you’re paying, how much you’re saving and access key policy actions such as make a payment or view auto insurance card.

See exactly how much you’re paying for each component of your policy. If it’s your auto policy you’re looking into, get a breakdown by total premium as well as for each vehicle.

Change policy coverage directly through the app and see the change in cost before committing.